A strategic plan is a company-wide, multi-year plan of what you wish to accomplish in the next three to 5 years and the way you plan to accomplish that. A project plan, however, outlines how you’re going to perform a particular project. This project might be one of many initiatives that contribute to a selected company objective which, in turn, is considered one of many objectives that contribute to your strategic plan. A project roadmap is a tool in project management that helps you visualize the timeline of a posh initiative, but you might also create a really high-level project roadmap in your strategic plan. Outline what you expect to be engaged on in sure quarters or years to make the plan extra actionable and understandable. Before you’ll have the ability to define where you’re going, you first must outline where you might be.
The last section of the marketing strategy should embrace a set of actions to take before you review your business plan next, and check your progress. This must be over a 6–12 month period, based on the enterprise targets outlined in your plan. Download our free full business plan template and use the rules under to write a plan for your small business. A marketing strategy is a ‘living’ doc, so it ought to evolve and change—think of it as an working information for your business all through the start-up, operations and succession phases. Complete our marketing strategy template in Word to attach with investors, and discover new opportunities to develop.